MTS zone at the EXIT festival has always been a great challenge. In partnership with McCann Erickson, each year we are trying to set the bar higher and make a stronger impact on visitors.
What inspired us for this activation was the sense of belonging hence the association was jungle, forest and tribe. We have designed, developed and produced a complex competition range with numerous obstacles, where visitors could freely test their skills and compete against each other.
This was by far the most visited activation on the entire EXIT festival and many guests would come back for several attempts.