Every January, Avon is traditionally organizing their gala event for the best sellers. Since this is an annual event with a strict agenda, we’re always trying to reinvent our approach and make it look completely different.
We’ve created an “infinity” tunnel with LED tubes that were pixel mapped for the welcome area. At the end of the tunnel, guests would find several activations and promo corners with brand new products that were just about to hit the market. We’ve designed and custom made all of these corners according to the company’s visual guidelines.
In the event area, our choice was to go with a fully projection-mapped scenography so we could completely change the atmosphere just by clicking a button. Also, we’ve directed and produced several special performances such as aerial silk act, pixel poi, contemporary dance, etc.